Everyone loves soup. Well, except Mafalda. But everyone else, yum. When Campbell’s first approached us with this project, they wanted us to adapt an existing general market spot. But we went all BTB (beyond-the-brief) and presented new ideas that better resonated with the target: Latina moms. The client loved the work so much, it turned into a campaign (“Busted Moms”). This is Campbell’s first, original Spanish-language work for their soup lines in over a decade. Enjoy. And watch while it’s hot.