Our first cross-cultural spot for Wendy’s, “Mirror,” ran in general market and Hispanic networks across the U.S. The story reflects the everyday realities of our multicultural society and reinforces the heartfelt love everyone has for delicious, unique, cut-above hamburgers like the Pretzel Bacon Cheeseburger. Our characters, Roselin Rojo and her Anglo boyfriend Dylan, fall in love with the PBC… and each other. Much to the surprise (and consternation) of Roselin’s papá.