As the whole world was watching the World Cup, we created our own: The World Food Cup, where not just a few Latin American countries could participate, but all of them. We featured the most popular dishes from every country and let the fans vote for their favorite. Once the representative dishes of each country were narrowed down, we matched them against each other to come up with the people’s champion dish. The whole tournament happened the same time as the FIFA World Cup to take advantage of its excitement. Participation from our audience exceeded our expectations.